Free clinics are being launched in Liverpool offering support to people affected by gambling addiction.
Problematic gambling is on the increase after figures show around 12,000 people suffering in Merseyside.
New measures aimed at tackling the issues surrounding gambling have criticised by city councillor Nick Small.
Ladbrokes has been refused plans to open a betting shop opposite Liverpool Town Hall.
Local councillors have demanded greater powers to control the spread of bookies across the city.