Liverpool has been voted Best UK City for the second year running by Group Leisure magazine.
The city beat London and Birmingham in the vote by readers of the UK’s leading travel magazine.
The award was presented to Visit Liverpool, the official tourist board for the city, at a ceremony in Birmingham.
Tourist economy in Liverpool currently generates £3billion across the city and helps sustain 42,000 jobs.
Visit Liverpool aims to develop the economy of the city and provide strategic business growth.
Janine Ross, campaign manager for Visit Liverpool, told JMU Journalism: “Liverpool has a fantastic and unrivalled range of visitor attractions, museums and galleries, bars and restaurants, hotels and world class event programme.”
Visit Liverpool has worked with many attractions across the city including, Liverpool Cathedral, Albert Dock and Liverpool One to develop the Liverpool Coach Scheme. It aims to bring tourists to Liverpool through a free service that provides information on what to do on their visit.
When asked about what steps are being taken to retain this title, Janine said: “To continue to develop the Liverpool Coach Welcome Scheme, and ideally role it out across other places of interest in addition to Liverpool Cathedral and Albert Dock.”
Group Leisure magazine editor, Rob Yandell commented: “It’s great that the industry can come together to celebrate the success of so many individuals and companies within the group travel trade.”