A Liverpool florist is celebrating her new business venture by giving back to charity for every bouquet she sells.
Baltic Secret Garden will change the charity it supports every month, beginning with Love Jasmine, which provides support to bereaved parents, grandparents and siblings following the loss of a child.
Although the shop has only been open for two weeks, owner Lynsey France started as she meant to go on by donating part of her business proceeds.
She told JMU Journalism: “We thought ‘Love Jasmine’ was perfect as what they do is especially important around Mother’s Day. We aim to work with as many local Liverpool charities as possible.”
Monitoring the progress of how sales have helped the charities is important to Lynsey. She added: “We will then produce an impact report every year to see how we have helped through our beautiful flowers.”
YouTube: Stephanie Kettle
The causes will be chosen by asking for nominations from customers and their followers on social media.
Mrs France said: “It is so important to work with local charities. However, we also have some more plans, such as working with the Baltic Market and we have an event for Women’s Day.”
Twitter: Love Jasmine
Thank you, we’re delighted and very appreciative! Thanks to everyone that voted! https://t.co/f1mrPexgXW
— Love, Jasmine (@Love_Jasmine31) February 22, 2018