US tour firm to bring in more visitors

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CIE Tours route ©CIE Tours/Facebook

CIE Tours route ©CIE Tours/Facebook

American travel operator CIE tours is set to bring more visitors to the city, as they increase the number of trips they will make to Liverpool.

The US-based operator currently brings three tours a week, including overnight stays, adding up to 80,000 tourists annually.

From 2014 there will be an addition of a fourth tour coming to the city, named ‘The Celtic Sampler’ as it includes visits to Ireland, Scotland and Wales.

Liverpool City Region’s Visitor Economy generates £3.4bn, attracts 56m visitors annually and supports 46,000 jobs.

Senior executives from CIE Tours International praised the region, describing Liverpool as a ‘gem’ and noting customers’ ‘high reviews’ during a full inspection tour of the city, taking in the Albert Dock, Liverpool Cathedral and some of the famous nightlife.

While enjoying the whole offer, the delegation was said to be particularly impressed by The Beatles’ attractions.

Next year marks the 50th anniversary of the ‘British Invasion’, when Beatlemania swept America, and it is anticipated that this landmark will result in a spike in the number of US visitors to Liverpool.

John Vavrina, Vice President of CIE Tours International, said: “Liverpool is a gem with much to offer. Our customers have been returning from our tours raving about The Beatles Story, where they experience the music of the Fab Four.

“We have increased our number of visits to Liverpool due to high reviews and interest from our passengers, and after visiting Liverpool myself, I understand why the city is such a highlight.”

About Gemma Brezinski, JMU Journalism