New budget supermarket Jack’s opens in city

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Shoppers queue for free food on the opening day of Jack’s. Pic © Jake O’Neill JMU Journalism.

Bargain hunters flocked to the new budget supermarket Jack’s, which has opened in Liverpool.

The Tesco-owned branch has also set up a store in Four Acres, St. Helens, as Jack’s aims to rival the likes of budget supermarkets Aldi and Lidl.

In recent years, budget supermarkets have risen to the top, challenging retailers such as Asda and Morisons. Located opposite a large student accommodation block, Jack’s in Overton Street, Edge Hill, has replaced the Tesco that had closed down just months before due to profit loss.

The opening on Thursday proved successful for the new branch, who were providing ice cream, chicken tikka and prosecco on arrival.

Assistant store manager, Tom Evason told JMU Journalism: “The opening day has been brilliant. We’ve been open since 8am and its been busy ever since. We’re well over our projected sales. We’ve sold a lot, especially to students in the local area.

“The best deals we’ve had on is probably the electricals… the TV’s and laptops sold out in the first hour and a half, so they’ve been flying out. We have actually sold a lot of the fresh-baked goods as we have them made in store, which obviously the likes of Aldi don’t do, so it’s been a very good day.”

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However, not everyone is convinced about the opening of a new budget supermarket locally.

Lysette Faith took to Twitter and said of the Liverpool store: “I’m not convinced by the concept, particularly as the producers may once again be screwed on prices and, unlike Aldi and Lidl, there will be no brand names.”

The stores, which are named after Tesco’s founder, Jack Cohen, didn’t have Lotty Erns convinced either.

She wrote: “If it’s just making basic food cheaper than Aldi and Lidl, and stealing their specialbuy and fruit/veg of the week ideas – I’m just not sure. Feels hollow.”

Tesco launched its Jack’s stores as part of its centenary and celebration of ‘100 years of great value’.