Mum’s story of turning troubles to triumph

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Businesswoman Sarah Auger has turned her story into a published work. Pic © Sarah Auger

A mum of two has overcome adversity to run her own business and is now helping others do the same.

Sarah Auger, from Wallasey, is a co-author of ‘Mumpreneur on Fire 4’, the final instalment in a best-selling series that collates inspirational stories from women in business across the world.

Sarah’s chapter includes the devastating story of the loss of one of her newborn twins, birthed at just 28 weeks old. This was at the same time her eldest son was being treated for his autoimmune system, which led to him going blind in the same year.

Sarah told JMU Journalism: “My chapter in the book tells of my story that started four years ago, about my children, my loss, and grief and how four years on I now run a successful business, helping parents find sensory solutions for children with special educational needs and disabilities.

“I hope to inspire other ladies to realise that almost anything is possible.”

Founder and creator of her firm, The Sensory Fairy, Sarah set up her business in 2017 in a bid to help parents of children with Special Educational Needs and Disabilities (SEND) by providing them with solutions that will help kids in everyday life.

Sarah said: “The Sensory Fairy’s company ethos is one of great passion. I believe in making resources, toys, equipment and specialist clothing for parents of children with special educational needs and disabilities, easily accessible, as these are readily available for professionals and schools.

Facebook: Sarah Auger

Wooohooo my book is available to pre here are the other books in the Mumpreneur on Fire seriesBook 1 – 2 – 3 –

Posted by Sarah Auger on Saturday, 12 January 2019

“All of these combined, are needed to be able to create a good balance between home and school life, and help us support our children just as they are supported in school.”

The Mumpreneur on Fire series is published by the Mums In Business Association (MIBA), an international group founded by sisters Estelle Keeber and Leona Burton, who believed there was a lack of online support for mothers who wanted to start their own businesses. The duo created MIBA in June 2017 and have built up a network of over 31,000 members across the globe.

A representative of MIBA told JMU Journalism: “By bringing together these amazing women we hope to inspire other women all over the world. We all experience times of darkness and struggle, these stories will show that there is light at the end of the tunnel and that light is within each of us.”

Mumpreneur on Fire 4 is available now from Amazon in digital and paperback formats.

Twitter: The Sensory Fairy



About Annie Williams, JMU Journalism