Louise Redknapp’s bargain frenzy

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Louise Redknapp with JMU Journalism’s Angela Brooks and Sheena McStravick

Louise Redknapp was the celebrity host at a mass ‘swishing’ party on the Albert Dock on Thursday night, as fashion lovers raced to find a bargain.

She spoke exclusively to JMU Journalism about her support for swishing events, which are gathering force across the country, as women swap and exchange their clothes with others whilst having a great night out with friends.

The wife of ex-Liverpool star Jamie Redknapp and former singer of girl-band ‘Eternal’ greeted the crowd at PanAm on the Albert Dock as if they were old friends, saying: “Go in there and have a rummage!”

She told JMU Journalism that she loves both high street and designer clothing, but it is all about how you wear it and how you put your outfit together. She said: “I like to wear designer, and then pad it out with a bit of high street, and maybe bring out things from years ago. It might be a case of changing the length or changing the way you wear it. It’s all about finding you own style and making it work.”

Louise said that she thought the event, hosted by the new alcohol drinks brand Eve, was a “brilliant” idea especially for girls looking for an outfit without over-spending: “There are a lot of people at the moment with budget issues and sometimes you have clothes indoors and it’s not like they are worn out or you don’t even like them anymore, you have just worn them a lot and you’re bored of them, so you want to change them.

“It could even be if you have worn it three or four times and everyone has seen it already, you’ve had enough, I just think it’s such a great idea. It’s brilliant.”

Girls from all over Liverpool could swap until they dropped, whilst trying out the passion fruit or lychee drinks supplied by Eve, or taste cupcakes, have free mini-manicures and make-overs, as well as check out the amazing clothes that people brought.

Many guests went all out and arrived with four items to swap. Claire Newby, from the Wirral, brought numerous items and she said: “I’m looking for something VIP, something to impress at work.”

About Angela Brooks, JMU Journalism