Merseyside Fire and Rescue service will be visiting communities across the region in order to raise awareness of fire safety in the first event of its kind to take place locally.
The campaign will see fire-fighters promote key messages, including using deep fat fryers instead of chip pans and the importance of having working smoke alarms.
The safety week, which started on Monday, was planned following new figures that show a third of homes which had fires attended by Merseyside Fire & Rescue Service since 2010 did not have a smoke alarm fitted at the property.
Out of the 5,569 properties attended by fire-fighters between January 2010 and September this year only half had working smoke alarms fitted. In many cases fire-fighters found smoke alarms missing batteries or had them removed by occupants.
A different theme has been given for every day of fire safety week, starting with home smoke alarms on Monday. Fire-fighters will focus on smoke alarms, home fire safety advice and escape routes as well as carrying out home fire safety checks.
The fire service will target elderly and vulnerable people to protect them from the threat of fire on October 1st as part of the International Day of Older Persons and UK Older People’s Day.
Fire-fighters and community fire prevention staff will also be visiting schools to talk about fire safety in the home and the community.