Campaign launch to keep OAPs warm

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Home fire. Pic by JMU Journalism

Home fire. Pic by JMU Journalism

A campaign has been launched to help the older generation of Liverpool overcome the harsh winter that lies ahead.

The Healthy Homes team is aiming to reduce the amount of deaths in elderly residents throughout the city and provide more information to those about keeping warm.

City Councillor Gerard Woodhouse, the Mayoral Lead for Older People, said: “We have seen a reduction in the number of excess winter deaths in the city over the last three years but there were still more than 200 last year.”

The winter campaign is also promoting a number of meetings and lunch events around Merseyside to help inform and prepare the elderly for the cold weather.

Community Engagements Officer and Campaign Leader Anju Rooney, told JMU Journalism: “At our roadshows we give a talk about how to keep warm and safe during the winter. We give them the opportunity to enter our competition and give away aids that may help keep them warm.

“The promotional items include fleece blankets, fleece jackets, thermal vests, thermometers, thermal mugs, hat, gloves and scarf sets and slipperette socks.”

Around 78,000 people have received the campaign booklet and are invited to attend the launch which will be held at Radio Merseyside this Wednesday from 10:30am until 2:30pm.

Cllr Woodhouse added: “The Winter Survival Campaign will provide a lot of information and advice on keeping warm and safe in the coming months and I would hope as many people as possible drop in to the launch event and to future sessions.”

The campaign will run through the winter, from October until March next year.

About Sarah Hancocks, JMU Journalism